PETALX
LOGO
design
PROJECT TYPE
Logo Development
YEAR
2026
ROle
Branding
A collaborative logo design project with Sari Sandler for PetalX, an online flower store connecting farms directly with customers. We explored 10 distinct logo directions, narrowing the concept to three directions for further development. Each explores a bold, memorable, and approachable visual identity with a feminine sensibility, reflecting PetalX’s innovative approach to preserving and delivering fresh flowers directly to customers.
Inspiration & Mood
Logo Explorations
10 distinct logo variations presented to the client, exploring different typographies and floral mark integrations.
Brand Touchpoints
The unboxing experience is designed to feel luxurious, with the logo acting as a quiet stamp of quality on structured, tactile materials.
Digital Presence
Each logo direction was designed to remain recognizable and impactful at small scales while complementing PetalX’s floral identity across digital and physical applications.
© 2026 SASHA KARPOVA
LET'S WORK TOGETHER
PETALX
LOGO
design
A collaborative logo design project with Sari Sandler for PetalX, an online flower store connecting farms directly with customers. We explored 10 distinct logo directions, narrowing the concept to three directions for further development. Each explores a bold, memorable, and approachable visual identity with a feminine sensibility, reflecting PetalX’s innovative approach to preserving and delivering fresh flowers directly to customers.
PROJECT TYPE
Logo Development
YEAR
2026
ROle
Branding
PROJECT TYPE
Hand Cream Set
YEAR
2026
ROle
Branding
Inspiration & Mood
Logo Explorations
10 distinct logo variations presented to the client, exploring different
typographies and floral mark integrations.
Brand Touchpoints
Premium
Packaging
The unboxing experience is designed to feel luxurious, with the logo acting as a quiet stamp
of quality on structured, tactile materials.
Digital Presence
Each logo direction was designed to remain recognizable and impactful at small scales while complementing PetalX’s floral identity across digital and physical applications.
© 2026 SASHA KARPOVA
PETALX
LOGO
design
A collaborative logo design project with Sari Sandler for PetalX, an online flower store connecting farms directly with customers. We explored 10 distinct logo directions, narrowing the concept to three directions for further development. Each explores a bold, memorable, and approachable visual identity with a feminine sensibility, reflecting PetalX’s innovative approach to preserving and delivering fresh flowers directly to customers.
PROJECT TYPE
Logo Development
YEAR
2026
ROle
Branding
Inspiration & Mood
Logo Explorations
10 distinct logo variations presented to the client, exploring different
typographies and floral mark integrations.
Brand Touchpoints
Premium
Packaging
The unboxing experience is
designed to feel luxurious, with
the logo acting as a quiet stamp
of quality on structured, tactile
materials.
Digital Presence
Each logo direction was designed to remain recognizable and impactful at small scales while complementing PetalX’s floral identity across digital and physical applications.
NEXT PROJECT
MOTION DESIGN
© 2026 SASHA KARPOVA